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Ever since the birth of BMW i in 2013, pioneers of electric driving around the world have worked to make their shared vision of a new era of mobility real. On social media they share their inspiring stories and tell us about everyday experiences and electrifying moments with their BMW i3 and their BMW i3s. #bornelectric BORN ELECTRICS. TOM. BORN ELECTRIC IN JUNE 2贾贾9. I was lucky to be part of the BMW pilot programme for electric cars right from the start back in 2009. Electric driving changed my life. Being part of this pioneering spirit was always a huge privilege. And I could barely wait to share it with others. Just four or five vehicles and a dozen people showed up when I organised the first electric car get-together in front of my restaurant in New Jersey. I remember the enthusiasm like it was yesterday! Our little community has now grown to three or four dozen electric cars and a few hundred people. And they say: “Drive my car, check out the interior, it’s awesome, you should do the same!” It’s an amazing sight to behold: My neighbour, my brother-in-law, the lady from the coffee shop downtown – they all drive electric cars and love it! There’s absolutely no doubt about it, the big switch to electric driving is happening and it’s unstoppable. It’s a movement and it’s happening right now. “BE THE BEGINNING.” #instagram.com/tom.moloughney/ EVERY MOMENTOUS CHANGE IS DRIVEN BY PIONEERS. INDIVIDUALITY AND DIVERSITY. 4贾 | 41 My weakness for gadgets means that I’m always open to new things, which is why I fell in love with electric cars from the word go. I was immediately impressed by the environmental aspect and futuristic design. Electric cars are all the rage – and it looks like the dream of an electric car is finally coming true. If you ask me, the future belongs to the electric car and not the petrol engine. When travelling in the BMW i3, the tranquil, calm atmosphere in the car causes my stress level to ease. I enjoy the feeling of sitting in this car with its chic interior and coolly steering it through the streets. And yes, it does actually happen that people stop in their tracks when I drive by and shout over: “Hey, cool car.” “MY LITTLE ELECTRONAUT.” KATHRYN. BORN ELECTRIC IN SEPTEMBER 2贾14. #instagram.com/kbakken/ My family and I love nothing more than going on extended road trips. The BMW i3 makes it possible to head off on these trips to faraway destinations for several days at a time without a care in the world. It offers us an easygoing lifestyle and expands our horizons, literally. Not only does it guide us to remote locations, but it’s also turning us into true explorers. We have two kids, ages five and eight, and we want to show them the innumerable natural wonders here in our little corner of the world. The BMW i3 gives us that freedom. A trip is about much more than just the physical destination. In fact, it’s about all those little memories on the path to get there. “THE JOURNEY IS THE DESTINATION.” STEVE. BORN ELECTRIC IN MARCH 2贾15. #instagram.com/stevecoram/