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BMW Individual
The expression of personality.
The new BMWM Gran Coupé. Inspired by BMW Individual.
Driving a BMW is, in itself, a mark of character. There are those who still,
however, want theirvehicles to be even more individual reflections of their
personality. The BMW Individual Collection and the BMW Individual
Manufaktur meet these needs by opening up seemingly limitless
opportunities for differentiation.
Precisely in tune with each model, the BMW Individual Collection offers
a highly exclusive selection of equipment options. Fascinating paint
finishes either refracting the light or with a matt effect. Leather, unique
in colour and scope of application, perfected with clever contrasts. Interior
trims in the most exclusive fine woods or the immaculate Piano finish.
And yet even this can be surpassed – thanks to the BMW Individual
Manufaktur. Here, there is only one goal: realising almost any customer
request, even the most personal, with stylish, hand-crafted perfection.
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