BMW katalog

BMW i PURE IMPULSE

EXPERIENCE PROGRAMME.

The BMW i Pure Impulse card is your personal ticket to an exclusive,

members-only world of inspiration and privilege. Through the

BMW i

Pure Impulse Experience programme,

owners of the BMW i benefit

from three years of access to the most innovative ideas and trends in

areas such as travel, culture, gastronomy, design and much more. The

programme is the embodiment of a new kind of lifestyle that is intelligent,

luxury-orientated, progressive and, above all, sustainable. This is Next

Premium: a future-focused, highly discerning and sophisticated way of

life for the responsible individuals of today.

At the heart of the programme is a wealth of carefully selected exclusive

events and privileges – local and global. And they all reflect the most

innovative and original trends of the day. Every quarter, as part of their

membership, holders of a BMW i Pure Impulse Card receive a guide

with all the details. There is also a digital version with programme

information as well as a dedicated online web app and a newsletter.

Whether you are attending a unique special event, a breathtaking

new eco resort or sampling a new gastronomic concept in a leading

restaurant, as a member, you have access to an unrivalled selection of

ideas and possibilities – tailor-made by us to perfectly suit your interests

and your passions.

This is the world of the BMW i Pure Impulse programme – this is

Next Premium.

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