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Design
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“WE FOCUSONWHAT’SMOST
IMPORTANT: YOU.”
“Our thinking is focused on the human being. In other words: a design
must please the eye, but at the same time, the interior should also be
highly functional, offering lots of space and supreme comfort.
Everything from the frst design sketch onwards is about emotions and
functions that the customer will see refected in every detail of the car.”
Christian Bauer, InteriorDesignerof the BMW 3 SeriesTouring.
How do you organise a space so that it feels light and airy? How do you
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